Design better packaging

Yesterday I was asked if the impact of packaging design on our shopping behavior will increase the coming years?

It will! It simply has to!
Quite a few consumers will stick to the good old stuff completely out of date… But they are also influenced, aren´t they?

As designers we have the constant obligation to investigate consumer preferences and behavior. And the brand owners are learning the importance of this little by little.
So the better we get at transforming consumer insight into eye-catching design, the more the design will influence on our (shopping) behavior.

ISO coffee design: Romeo Vidner, http://www.vidner.com/
Peter Larsen coffee: ?