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September 10, 2007, 20:13
Filed under: Design better packaging
Filed under: Design better packaging
A little mindstorm:
Imagine yourself at the age of 70. You enter the shower to do your daily freshen-up.
As you reach the time for the hair-wash you realise that (once again!) your wife has tried out a new shampoo brand. She probably did a good bargain as you find two identical bottles on the corner shelf.
But this is a weird kind of product you say. The foam does not bubble – and it is very sticky and difficult to get off again.
Little did you know that:
- You have to wear your glasses in the shower, or
- You have to arrange the bottles in the right order before entering the shower, or
- You have to get your private shelf in the shower, or
- You should stick to a body-shampoo to avoid all confusion.

Elvital: What’s the difference?
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