Design better packaging

The Innocent people are frontrunners – not only with their extraordinary products, but also with their innovative packaging concept.
Innocent has taken up the challenge of bringing sustainable packaging to the market. After trying out some of the new materials on the market such as PLA (Poly Lactic Acid – based on modified corn), Innocent concluded that it is not quite their material. “Whilst the bottle is made from renewable resources, it doesn’t use any waste materials, and commercial composting is not yet a mainstream option in the UK. We have also received feedback from plastics recyclers that PLA bottles can add costs into their recycling operations and in some cases prevent recycling of conventional plastics.”
Innocent now goes for a bottle made of 100% recycled material which “… means that next year Innocent will be saving over one thousand tonnes of C02 which is great news for the planet. Yippee.”
They have also tried the hard work to calculate the total Carbon Footprint which will soon be demanded from each and every product supplier.
In the easy-understanding world of Innocent communication a CO2 calculation would look something like this: