From time to time you get amazed how good ideas seem to pop up simultaneously around the world…
I do not know the story behind this eye-catching product by Vivitas, but I remember a very similar idea that Isabel showed as a student project at the Anuga 2007 fair. Check it out below.
Further details can be found in my report from the Anuga 2007. This is how Isabels packaging idea looked like:
Filed under: Good packaging design
The search for simple, practical and innovative solutions is something vital in a society full of information.
Besides these characteristics, this CD/DVD package developed by the studio Brainboxdesign is also concerned about the sustainable design. In addition to the fact that the material is 100% recycled, there is no use of glue at all.
Like a magic trick this package presents an innovative way to reveal the content.
Filed under: Good packaging design
Who is the best packaging designer in the world? Not an easy task to judge I believe!
The Lürzer Archive has never the less taken up the challenge. Following the Lürzer’s Archive Specials “Packaging Design I” and “Packaging Design II,” Lürzer’s Archive is now planning a new sequel under the “200 Best” banner, the name of the new volume being “200 Best Packaging Designers worldwide.”
Here are a few benefits:
- 3,000 copies will be delivered free to top art directors at the most important advertising agencies worldwid
- Worldwide distribution through our contacts – 70 distributors in over 35 countries3.
- A nomination as one of the 200 Best Packaging Designers worldwide.
To get your work included can be tough though. The guidelines are described here. Good luck!
- Art directors from top ad agencies nominate the best packaging designers.
- If your work has appeared in one of our previous Special Issues on packaging design, you do not require a nomination to submit samples of your work.
- The specimens of work submitted for “200 Best Packaging Designers worldwide” should not be older than 18 months.
- Work considered worthy of publication will be selected by an international jury made up of packaging design specialists.
- Packaging designers whose work is chosen by the jury will be informed of their selection and asked whether they would like to have images published. They decide how many are to appear.
- The production fee for a half page is € 500, with a full page costing € 850.
Filed under: Good packaging design
The Pentawards packaging price was launced in 2007, so it is still a rather new, but promissing event I believe. Give it look here.
The 2008 diamond award went to a packaging solution which is turned upside down. Basically most designers use the methodology of turning things upside down as a natural ingredient in their toolbox. But luckily this does not always result in upside-down products! But of course the marketing perspective is there – and in this case the shelf presentation certainly stands out.
The design was created by Viktor&Rolf who seem to be living out a dream of luxury and indulgence.
Of more the “basic” designs that got to podium I would like to share the “Spark” washing powder from Korean manufacturer Aekyung. The design is so iconic that it needs no further explanation…
Further stuff from the awards can be found at the official blog supported by thedieline.com
Filed under: Good packaging design
I am just about to finalise a 3 weeks cruise in the Swedish archiopelago and as a packaging fanatic I have to report an interesting phenomena to you.
Arriving in the Skagen harbour I was surprised by the extreme amount of Norwegian motorboats of all sizes that filled up the harbour. But the Norwegian family which became our neighbours in the harbour soon enlightened to us what was going on. And it is even related to packaging!
Due to the very strict Norwegian alcohol legislation the Norwegians take every opportunity to go abroad to buy alcohol with great savings. For this alcohol trafic at least two types of packaging have proved their convenience: wine in cardboard boxes and bear cans in pallets.
My Norwegian neighbour proudly announced that he had managed to stove 80 litres of wine and 16 pallets of bear in his little 25 feets motorboat. Even adding to this 50 litres of petrol and a couple of weeks vacation he had still managed a great saving. Check my quick calculation below. “And it is only for private usage”, he assured me – a bit uncertain if I would call the customs right away!
I promissed not to, but decided to write this article in stead. This is why he was smiling all the time:
Prices in Norway:
60 litres of wine: 60xNOK 120,- 890,-
16 pallets of beer (=125l.): 125xNOK 80,- 1.235,-
Total in Norway: EURO 2.125,-
Prices in Denmark:
60 litres of wine: 60x DKR 30,- 241,-
16 pallets of beer: 125x DKR 7,- 115,-
Total in Denmark: EURO 356,-
So my Norwegian neighbour saved Euro 1.769,- and got a nice little vacation on top of it!
But – fellow packaging designers – please do not optimize these packs any further as it may result in putting the Norwegian sailors life at risk, as they easily could over load their boats! My neighbour’s water line was already long gone…
Summer greeting to all of you with this view from the very nice Swedish archiopelago “Lilla Kornö“
PS. Customs allow importing 2 litres of wine and 2 litres of beer per person…
http://www.vinmonopolet.no
