This is not a new case – in fact it was launched in 2005. Never the less it keeps coming back into my mind as a brilliant example of how a designer´s mindset and working method can make life a lot easier!
So I thought I might as well bring it into this blog.
Deborah Adler literally turned the bottle on its head when mastered this piece of packaging as MFA student at the Manhatten School of Visual Arts. She sold the original concept to Target in April 2004 and worked with industrial designer Klaus Rosburg to develop a final packaging system that the retailer rolled out in more than 1,300 stores across the US.
Just google a bit and you will see some of the great impact this design has created. It is even enroled at Moma.
This NY Metro article analyses the design project (or pick target_clearrx_case.pdf if the link shouldn’t work) and you will also find further details in this BrandPackaging article.
