Design better packaging


Recycled post consumer PP material (RPP) lack interest from brand owners. by noer123
November 26, 2011, 14:30
Filed under: Drop a line

For some years now the packaging industry has been blamed for not taking enough environmental concern. Internally in the packaging business there is still a fight to prove the most sustainable solutions, but even the sales guys seem to start learning that there are no simple rules in this game…
We do however see a lot of new initiatives in the industry – but they rarely reach the market place. Why?

When it comes to the need for a reduction of product carbon footprint there is one very obvious route to take: use recycled raw material. The CO2 savings in a traditional injection moulded plastic packaging will normally reach approximately 20% according to my calculations.
The carbon footprint reduction is very much depending upon the waste management flow in the involved countries, but no matter what, it is always far better to go recycled instead of using virgin material.
It is still not possible to use recycled polypropylene for food contact, so the RPP must be used for industrial packaging only. The environmental impact is quite substantial, the performance of the raw material is acceptable in most cases – and yet the brand owners are very reluctant to go for it! Why is that?

From an industry point of view it is required that market needs can be met by supply. Right now the access to sustainable raw material sourcing still is limited in most cases. And the amount of available resources is not likely to grow much if the demand does not increase… A dead end it seems!

I think we only have seen the top of the iceberg when it comes to need for sustainable sourcing for packaging design. Even though plastic packaging only counts for 3% of the global oil consumption were are still talking big amounts of crude oil that is used for throw away packaging.
There is so much more to do, and we need a strong guidance to push the development.
Governments around the world now start to take more direct action on sustainable solutions and hopefully this will open up for a development of waste management, recycling and research in new (renewable) raw materials.
But the brand owners (and consumers) must also step in and use the resources and technology available already now. Go recycled! The many small steps will make a giant jump in the end!

Advertisements


More good stuff about to packaging design by noer123
January 7, 2011, 10:14
Filed under: Bloggers on packaging

Check this blog which is edited by one of packaging design’s “grand old men”, Lars Wallentin who shares a lot of his experience here.



Get inspired by noer123
April 23, 2010, 10:31
Filed under: Bloggers on packaging

From Spain a new promissing site on packaging design is now available.
http://www.tridimage.blogspot.com/

Use the Google translator to get the text right if you are not fluent in Spanish!



Get inspired… by noer123
January 15, 2010, 10:49
Filed under: Bloggers on packaging

I have added a new link in the blogroll.

Lovely Package is a site where contributors upload packaging of all kinds – but always very nice – on a regular basis.

Check it out!



Getting ideas simultanously? by noer123
November 11, 2009, 10:58
Filed under: Capturing new ideas, Good packaging design

From time to time you get amazed how good ideas seem to pop up simultaneously around the world…

I do not know the story behind this eye-catching product by Vivitas, but I remember a very similar idea that Isabel showed as a student project at the Anuga 2007 fair.  Check it out below.Mom_To_Be-shape

Further details can be found in my report from the Anuga 2007. This is how Isabels packaging idea looked like:



Check the packaging of the world by noer123
October 30, 2009, 14:00
Filed under: Bloggers on packaging

pow

Looking to ease back and scroll through some packaging ideas? This blog may offer you some hints. It is being loaded with packaging projects directly from the contributors, so you even get a chance to publish your own projects…

http://www.packagingoftheworld.com



Sustainable CD/DVD Package by noer123
September 20, 2009, 12:48
Filed under: Good packaging design

The search for simple, practical and innovative solutions is something vital in a society full of information.
Besides these characteristics, this CD/DVD package developed by the studio Brainboxdesign  is also concerned about the sustainable design. In addition to the fact that the material is 100% recycled, there is no use of glue at all.

Like a magic trick this package presents an innovative way to reveal the content.
brainbox-cd-holding

brainbox-cd-falling